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Marketing Lecture Notes Pdf4/17/2021
After analyzing the marketing opportunities only then marketer and C-suite executives can availing them by satisfy the customers requirements.Analyzing the marketing opportunities is very important in marketing planning process.Marketer and C-suite executives must analyze the long-run opportunities in the market for the purpose of rapid growth as well as to improve the business units performance.To evaluate marketing opportunities, companies needs to operate a reliable and well managed marketing information system.
They must divert the customers from the competitors towards them and keep them by delivering greater value and desired satisfaction. A sound marketing strategy always requires a careful, deliberate analysis of consumers and consumers behavior. After that they design strategies for profitably serving and satisfying targeted segments better than their competitor that is called the market positioning. Marketing mix is a set of controllable marketing variables that the firm blends to produce and satisfy the wants of targeted market. This required focus on marketing 4 Ps 4Cs which are mentioned as below. This step actually needs the four management functions that are: analysis, planning, implementation, and control. If management will focus on these four functions then they will definitely achieve desired company goals and objectives.
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